What is A-Beauty?
A-Beauty is short for African beauty and involves ancestral beauty secrets and modern formulations. Simply put, it is a term used for beauty products that originate from Africa and its diaspora. Products that are often inspired by the rich biodiversity of the African continent.SHOP NOW
The Origin of Clean Beauty
Grounded in ancestral know-how, A-beauty is at its core "clean", botanical and ethical. It is the continuous search for balance between nature and science. Though, today, Clean Beauty can mean a myriad of this. This is what is means to us.LEARN MORE ABOUT OUR CLEAN BEAUTY STANDARD
The True Definition of Inclusivity
Birthed by Africa and its diaspora, A-beauty, simply reflects the rainbow that is Africa : Every shade, Every shape always represented and authentic. Finally, beauty that looks like you , like me, like us.